28% Jump in November Revenue for DrillSpot.com
BOULDER, Colo. — November revenue for DrillSpot.com closed out at $1,016,891, a whopping 28% higher than sales last November.
DrillSpot.com, which specializes in hardware and home improvement supplies, attributes the rise to a strengthening presence on the web. Cyber Monday, the first Monday after Thanksgiving and traditionally one of the biggest online shopping days of the year, exemplified how the site’s visibility has grown: orders on DrillSpot.com were up 60% on Cyber Monday over last year.
The site also experienced a 40% improved conversion rate in November over November 2008, indicating that added incentives like free shipping on many of DrillSpot’s products are turning more visitors into customers.
Shoppers are spending more time browsing the site, too; pageviews are up and the average time for a customer to spend on the site rose 15% over last year. A good sign as the holidays approach.
With over 360,000 products, DrillSpot.com sells a wide variety of hardware and home improvement supplies, including holiday decor, snow shovels, and kitchen appliances. Products range from Fluke meters to Broan fans, and include well-respected brands like White Rodgers, Westward tools, Extech meters, Dayton motors and Honeywell thermostats.
