DrillSpot.com's Blog

DrillSpot.com announces the release of its newly-redesigned website, featuring a cleaner, sleeker look.

The internet retailer, which specializes in home improvement and industrial MRO supplies, released the new site on Tuesday, March 9th. The company built the layout of their new site around feedback from customers.

“We want our customers to engage with our site so that it’s a very memorable experience,” said CEO Paul Lin, “the new site is a lot cleaner; it’s faster.”

Changes to the site include a more focused product page with specifications prominently placed just below the product image instead of in a separate tab, as they were before. Already the company has noticed a significant decrease in the number of customer calls about product information.

DrillSpot.com also rolled out an expansion of its popular “narrow by specification” navigation feature to include it on most search and category pages. The feature allows customers to narrow down their searches by qualifications like size, color, or application.

The company’s Live Chat help button is now more prominent at the top of every page, providing customers with immediate help without picking up the phone. Since the site’s release, DrillSpot.com has experienced a 37% increase, on average, in Live Chats compared to the number of Live Chats they received each week over the last month.

Along with structural changes, the company posted a video to their customers on their About Us page to introduce the site changes.

Since January, DrillSpot.com has introduced over 600,000 new products to its site. To date, the company carries an inventory of more than a million products ranging from Bradley eyewash to Eiko lamps, and includes well-respected brands like Panduit, White Rodgers, Broan fans, Lithonia lighting, Extech meters, and Milwaukee tools.

If you would like more information about this topic, or to schedule an interview, please call Monika Runstrom at 303-951-9520, email PR@DrillSpot.com, follow us at Twitter.com/DrillSpot, or become a fan on Facebook.

DrillSpot.com finished out February at $935,353 in monthly revenue, just shy of the $1 million mark. The online retailer, which specializes in home improvement and industrial supplies, has been steadily pushing through the sluggish economy to grow its revenue by 71% over last year.

Comparing February 2010 to February the year before, revenue increased by $387,118 and the site’s conversion rate improved by 102%.  The addition of new suppliers has been one key to the company’s continued success.

“We are excited to work with new manufacturers and distributors which will expand the product offering that our customers are currently demanding,” said Paul Lin, Founder and CEO.

Since January, DrillSpot.com has introduced over 600,000 new products to its site. To date, the company carries an inventory of more than 1,029,000 products.

DrillSpot.com’s expanded product line includes eye wash stations, Eiko lamps and Broan fans as well as respected brands like Bradley, Panduit, White Rodgers, Lithonia lighting, Extech meters and Milwaukee tools.

BOULDER, Colo., Feb. 4 – January revenue for the internet retailer reached $1,039,953, up 35% over January 2009. DrillSpot.com also received 43% more orders, an increase on par with its robust growth over the last year—total revenue for 2009 topped $10 million.

January did not bring all good news, however: visits to the site were down 13% over January 2009. Yet with the website’s conversion rate up 70%, DrillSpot.com’s revenue still continues to grow. The number of transactions processed through the site alone (not including orders placed using Google Checkout or over the phone) rose 48% in just one year, suggesting the company is receiving a greater volume of relevant traffic.

Based in Boulder, Colorado, DrillSpot.com specializes in home improvement and industrial MRO products. The online retailer opened a little over four years ago and has rapidly grown an inventory of over 430,000 products. DrillSpot.com credits fast, reliable service as a driving factor behind its success; most products are delivered to their final destination within 48 hours. Customers are taking note—the website averages 4.8 out of 5 stars on Google—and they are responding with repeat business.

DrillSpot.com products range from Eiko lamps to Broan fans, and include well-respected brands like Panduit, White Rodgers, Lithonia Lighting, Extech meters and Milwaukee tools.

BOULDER, Colo., Jan. 5 – DrillSpot.com’s December revenue reached $1,205,468, a 49% increase from the same time period the previous year. December closed out a banner year for the company which, at $10,754,617, broke the $10 million benchmark in yearly sales for the first time ever. Revenue earned by the company in 2009 was up 39% over 2008.

DrillSpot.com, which specializes in hardware and home improvement supplies, credits its ever-increasing sales numbers to a strong conversion rate; conversions were up 63% in December 2009 compared to the same month a year earlier.

The company’s implementation of marketing strategies mixed with its great customer service and fast, often free, shipping have created a recipe for success. Add in DrillSpot.com’s on-going refinements to its site navigation and the result is a loyal customer base. In fact, the site’s return customer rate rose from 6.7% in 2008 to 10% in 2009.

CEO Paul Lin expects the company to continue to grow in the coming year. “DrillSpot is working hard to bring another 200,000 to 250,000 products into the internet marketplace that have traditionally only been available by catalog,” said Lin.

With over 360,000 products, DrillSpot.com sells a wide variety of home improvement and industrial supplies. Products range from Fluke meters to Broan fans, and include well-respected brands like White Rodgers, Starrett tools, Extech meters,Milwaukee tools and Honeywell thermostats.

BOULDER, Colo. — November revenue for DrillSpot.com closed out at $1,016,891, a whopping 28% higher than sales last November.

DrillSpot.com, which specializes in hardware and home improvement supplies, attributes the rise to a strengthening presence on the web. Cyber Monday, the first Monday after Thanksgiving and traditionally one of the biggest online shopping days of the year, exemplified how the site’s visibility has grown: orders on DrillSpot.com were up 60% on Cyber Monday over last year.

The site also experienced a 40% improved conversion rate in November over November 2008, indicating that added incentives like free shipping on many of DrillSpot’s products are turning more visitors into customers.

Shoppers are spending more time browsing the site, too; pageviews are up and the average time for a customer to spend on the site rose 15% over last year. A good sign as the holidays approach.

With over 360,000 products, DrillSpot.com sells a wide variety of hardware and home improvement supplies, including holiday decor, snow shovels, and kitchen appliances. Products range from Fluke meters to Broan fans, and include well-respected brands like White Rodgers, Westward tools, Extech meters, Dayton motors and Honeywell thermostats.